Case Study: Alana Steyn, Mud Mates

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Alana Styen Mud Mates

Alana is a Hawkes Bay mum who created her brand Mud Mates as a clever solution to a problem she faced as a parent herself. Since starting with the first pair of protective play coveralls the Mud Mates range continues to expand. Alana’s aim is for her products to save parents time and money, leaving more time to enjoy their little ones! 

That’s where we came into it…

Alana first came to us wanting to promote a new product that was about to launch. She sent us the product and we produced a fun video relatable to her target market and formatted for each of her social media platforms. As a result, Alana was able to use the video to promote a competition to launch her product on Facebook and Instagram, as well as using it as her Facebook cover video. 

“Carrie recently created the most amazing video for my business! I simply sent her the product, gave her a very generic brief and she filmed and produced a short product video for me to use on my website and social media. Carrie was really easy to work with, her communication was great and turnaround time was super speedy! I can’t recommend her enough. I will definitely be back to get more videos created!”. 

– Alana Steyn, Mud Mates

Alana came back to us when she was launching a new range of fabrics for a popular item; she had a photoshoot planned for the products and thought it would be great to capture video at the same time. As Alana is located in the Hawkes Bay, we gave her tips on how to capture some awesome video and what shots to get. She then sent us the footage and we edited it into a cute, branded video showing the product in use that would totally appeal to her target market! The final video was more captivating than a static image, had the cute and fun factors, and was achievable in the time, budget and confidence Alana had.

Mud Mates Picnic Table Covers

Our NZ-made fitted picnic table covers simply slip on over a picnic table when you’re out and about. No more having to worry about dirty or bird poop covered tables!When you’re finished, slip the cover off, take it home and throw it through the washing machine. Just remember to pop it back in your picnic basket or in the car ready for next time!Ideal for picnics at the park, playground or beach and great for camping as unlike normal tablecloths, the elasticated finish prevents them from flapping around in the wind.Great for allergy families too! Made from a durable 100% nylon parka fabric and quality elastic, they are water-resistant and easy to clean.Our picnic table covers come in one size (measuring 180cm x 80cm) and will fit most standard picnic and BBQ tables around New Zealand.Available in navy, red and royal blue. Shop online: www.mudmates.co.nz/product/picnic-table-covers

Posted by Mud Mates on Wednesday, October 30, 2019

You can find out more about Alana and her products and view her awesome content and videos on the Mud Mates website, Facebook pageTwitter and Instagram!

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